L. Austen Johnson stands gesturing while at an event at barnes and noble

So you want to launch your book at Barnes & Noble…

February 9, 2021Posted inBlog, Publishing Tips and TricksNo Comments
You’ve written a book, and now you’re coming up with a launch plan. As part of that all-important launch plan and calendar, many authors want to do bookstore events (in-person before Covid or virtually now). I’m here to tell you that it’s doable. How would I know? Well, for my first book, Burning the Bacon, I did events at numerous bookstores, including Barnes & Noble and Books-a-million.
So, how does one get a book into B&N and launch there?
The 5 Biggest Mistakes Indie Authors Make When Publishing Their Books

The 5 Biggest Mistakes Indie Authors Make When Publishing Their Books

February 1, 2021Posted inBlog, Graphic Design, Publishing Tips and TricksNo Comments

When I browse sites like UpWork or Thumbtack, I see countless people wanting to turn their ideas or manuscripts into books. But often, their listings are so off-base for what the industry-standards are that they can find it hard to actually get any interested freelancers to apply to their project. Even more problematic are the authors who jump into creating a book 100% themselves without any publishing experience. They often make key mistakes that can make their book seem more amateurish than it needs to.

Here are the biggest mistakes I see that can really make an indie book look unpolished.