L. Austen Johnson stands gesturing while at an event at barnes and noble

So you want to launch your book at Barnes & Noble…

You’ve written a book, and now you’re coming up with a launch plan. As part of that all-important launch plan and calendar, many authors want to do bookstore events (in-person before Covid or virtually now). I’m here to tell you that it’s doable. How would I know? Well, for my first book, Burning the Bacon, I did events at numerous bookstores, including Barnes & Noble and Books-a-million.
So, how does one get a book into B&N and launch there?